About Us
About Nate’s Car Sales
Welcome to Nate’s Car Sales, a dealership built on resilience, hard work, and a deep commitment to our customers and community. Over the years, we’ve grown into one of East London’s most trusted and award-winning dealerships, offering over 200 vehicles to choose from. But the journey to get here hasn’t been easy.
Our Journey
In 2021, Nate’s Car Sales won multiple prestigious awards, including:
- 🏆 BAIC Dealer of the Year
- 🏆 ABSA Non-Franchise Dealer of the Year
- 🏆 ABSA Golden Partner
But behind every achievement is a story of perseverance. Like many businesses, the challenges of COVID-19 tested us, but we refused to give up. We knew this dealership wasn’t just about cars—it was about people. We support not only our family but also our staff, their families, our suppliers, and most importantly, our customers. They become like family to us, and together, we’ve built a community that we’re incredibly proud of.
Nate’s Story
Nate’s Car Sales is a reflection of my life’s journey. Born prematurely with health challenges, I spent my childhood in and out of hospitals, battling lung issues and asthma. I wasn’t always on the right path, but when my son was born, everything changed. I knew I needed to build a better future for him—and that’s when Nate’s Car Sales was born.
Starting with nothing, I took on any job I could, including driving cars for R10 an hour and working as a taxi driver. I’ve seen hard times—sleeping in cars, facing dangerous situations, and fighting to keep our doors open—but each obstacle only pushed me to work harder. Even after suffering a near-fatal asthma attack, where I was resuscitated multiple times, I chose to rise again. This experience taught me to appreciate life and never take a single moment for granted.
A Commitment to Our Community
We’re not just about selling cars; we’re about giving back. From day one, we’ve made it a priority to support our community, offering help to those in need. We believe that when we lift others up, we all succeed. The blessings we’ve received are because of our commitment to doing good with a sincere heart. And this philosophy extends to every car we sell and every person we serve.
Moving Forward
Nate’s Car Sales will continue to grow, not just as a dealership but as a family. We’ll keep pushing forward, knowing that success isn’t just measured by the number of cars sold but by the lives we impact. We strive to leave a legacy for our children and our community—one of resilience, hope, and relentless determination.
Thank you to everyone who has supported us along the way. You are part of the Nate’s Car Sales family, and we wouldn’t be here without you.
Our Promise
We promise to always serve with integrity, passion, and a commitment to helping others. No matter the challenges we face, we will continue to rise and push forward with faith and gratitude.